January 01: The Box Goes Offline. (2001)
#OnThisDateInHipHop, The Box: Music Television You Control was taken off the air (in the US). Originally named Video Jukebox Network, The Box was a channel that played music videos that THE PEOPLE selected. For you youngsters, each video had its own 3-digit code… if you wanted to see the video, you would call a toll-number and dial in that code ($1.99-$3.99 to request 3 videos). Boom!! Your video was on.
The Box played a MAJOR role in the success of Bone Thug’s Thuggish Ruggish Bone (most requested video in 1993) and videos by the Bloods And Crips… By the people – For the people.