April 18: Reebok Launches The S. Carter Collection. (2003)

April 18, 2003 – On This Date In Hip-Hop, Reebook launched its 1st run of Jay Z’s S. Carter. The S Dot Carter was packaged with a CD sampler of unreleased Jay-Z music. The shoe sold more than 10,000 pairs in less than a week – making it the fastest selling shoe for Reebok at that point.

GEM: Comments will make your wallet fat. 🤑

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