April 18: Reebok Launches The S. Carter Collection. (2003)
![Reebok-Launches-S-Carter-Collection - On This Date In Hip Hop](https://onthisdateinhiphop.com/wp-content/uploads/2022/04/Reebok-Launches-S-Carter-Collection-1024x585.jpg)
April 18, 2003 – On This Date In Hip-Hop, Reebook launched its 1st run of Jay Z’s S. Carter. The S Dot Carter was packaged with a CD sampler of unreleased Jay-Z music. The shoe sold more than 10,000 pairs in less than a week – making it the fastest selling shoe for Reebok at that point.
![1524501212_jay-z-s.-carter-collection - On This Date In Hip Hop](https://x5c7y3g4.rocketcdn.me/wp-content/uploads/2022/04/1524501212_jay-z-s.-carter-collection.jpg)
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