April 15: MC Hammer Goes Diamond. (1991)
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April 15, 1991 – On This Date In Hip-Hop, MC Hammer became the 1st rapper to have a DIAMOND certified album. Propelled by the hit, U Can’t Touch This, MC Hammer’s Please Hammer Don’t Hurt Em would go on to sell over 10 MILLION units.
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GEM: Comments will make your wallet fat. 🤑
Crazy……question, was this the first cash cow in hip hop?
Nah. RUN DMC had their Adidas deal (1.6 million) before hammer came out.
My fault, wrong terminology. But now that I think about it, there were a lot of one hit wonders before Hammer.